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An exciting opportunity exists for an individual who is passionate about the tourism sector and has a proven ability to lead strategic initiatives, collaborate with key stakeholders, and position one of South Australia’s most beautiful regions as a must-visit destination.
About Us
Adelaide Hills Tourism (AHT) is the official Regional Tourism Organisation for the Adelaide Hills. With the support of the major funding partners Adelaide Hills Council (AHC) and Mount Barker District Council (MBDC), and additionally supported by the South Australian Tourism Commission (SATC), AHT works to grow the tourism industry by developing regional networks at a grassroots level, supporting local operators, and promoting the Adelaide Hills as a distinctive destination in its own right.
The Role
As the Regional Tourism Manager and Executive Officer of Adelaide Hills Tourism, you will report to the AHT Chairperson and Board and are responsible for:
* Developing and implementing the Adelaide Hills Tourism Destination Management Plan & Annual Operating Plan.
* Collaborating with tourism stakeholders, including local councils, operators, and the SATC, balanced with prioritising regional focus.
* Managing the AHT website, social media platforms, and overseeing contractors.
* Identifying and addressing industry development needs and product gaps.
* Securing funding opportunities through sponsorships, grants, and partnerships.
* Organising and representing AHT at industry events, festivals, and forums.
* Acting as a spokesperson and advocate for the Adelaide Hills Tourism industry.
About You
You are an experienced and strategic tourism professional with a collaborative approach. You have a passion for building strong partnerships, leading impactful initiatives, and inspiring growth within the tourism industry.
* Tertiary qualifications in tourism, business management, or a related field are preferred.
* Proven experience in tourism or business management roles.
* Strong understanding of regional, state, and national tourism contexts and markets.
* Expertise in strategic planning, budgeting, and financial management.
* Experience in marketing, public relations, and media liaison.
* Demonstrated ability to lead and manage contractors effectively.
* Excellent stakeholder engagement and communication skills.
* Experience sourcing funding through grants, sponsorships, and cooperative partnerships.
* Full driver’s licence and personal vehicle.
Application Process
For further information regarding the role including specific questions, please address to James Sellers, Chair, via this email info@visitadelaidehills.com.au with your phone number. Note that only shortlisted applicants will be contacted for an interview.
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Tourism Manager?
* How many years' experience do you have in a marketing role?
* How many years of business management experience do you have?
* Do you have a current Australian driver's licence?
* Do you own or have regular access to a car?
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