International Channel Marketing Manager - Modern Trade, Elsbethen
Client:
Red Bull
Location:
Global HQ in Salzburg, Austria
Job Category:
Other
EU work permit required:
Yes
Job Reference:
43c3fae9c22a
Job Views:
2
Posted:
19.04.2025
Expiry Date:
03.06.2025
Job Description:
Are you ready to shape global channel strategies and drive brand impact in retail environments?
Join our Global Off Premise Trade Marketing Team as an International Channel Marketing Manager - Modern Trade!
RESPONSIBILITIES
Areas that play to your strengths
1. Develop tailored execution plans that boost consumption, brand equity, awareness, and market penetration. Connect Brand Health and Sales KPIs to identify and close execution gaps, and deliver impactful Channel Playbooks designed to win against the competition.
2. Lead cross-functional discussions to drive success in Modern Trade through a channel-agnostic approach. Provide strategic direction to sales teams, ensuring consistent brand presence and maximizing both sales and equity.
3. Lead joint business planning initiatives, deploying tailored strategies that boost Red Bull’s presence and long-term growth. Craft compelling sell-in presentations to influence and align partners with our vision.
4. Guide markets in setting strategic business objectives, implementing trade marketing plans, and supporting business planning throughout the year.
MINIMUM REQUIREMENTS
1. University degree in Business Management, Marketing, Project Management, or equivalent field experience.
2. Excellent command of English; German is a plus. Other languages advantageous but not required.
3. +6 years of experience in Trade Marketing, with a proven track record working with global brands.
4. Knowledge of Category Management, Key Account Management, Off Premise Modern Trade – Supermarket & Impulse.
5. Strong strategic and analytical mindset with the ability to connect complex trends across disciplines.
6. Solid experience in high-level negotiations with Global & Regional Key Accounts.
7. Excellent communication and presentation skills.
8. Demonstrated planning, project management, and stakeholder management skills.
9. Self-motivated, innovative, and solution-driven.
10. Travel 0-10%.
International Channel Marketing Manager - Modern Trade
Giving wings to people and ideas since 1987
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