Job description
Main responsibilities will include:
* Responsible for the PR strategy for Switzerland, taking into account the global PR strategy
* Building and maintaining strong relationships with Swiss media (print, online, TV, radio)
* From PR send outs to press visits and events - informing the Swiss media landscape about the latest product launches in the most creative way
* Handle media requests and organize Interviews with Spokesperson at Swatch HQ
* Invite and accompany Swiss journalists during international PR events
* Steer the content strategy, planning and execution of the Social Media ecosystem. Driving brand awareness, engagement and conversions through effective social media and influencer marketing campaigns.
* Build, steer and execute the national Influencer strategy to increase brand awareness, commercial growth & brand equity.
* Creation of inspiring, brand-appropriate content using launches, events, activations and the daily momentum
* Securing our brand voice, tone, and visual representation across channels, ensuring content is cohesive and on-brand.
* Active collaboration with different departments within Swatch Switzerland and Swatch International to ensure consistency in communication and knowledge sharing.
* Monitoring performance results, analyzing data on a weekly & monthly base
* Manage budgets and report on business impact/ROI.
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