Head of Brand Management (f/m/d)PLACE OF WORK: AbsamAs the Head of Brand Management, you will lead brand initiatives across platforms and regions, driving awareness and relevance through digital media, PR, content, and internal communications.POSSIBLE WORKING DAYYour day begins with analyzing market trends, consumer insights, and competitor activities to refine the brand's strategy. You skillfully enhance brand differentiation and craft compelling narratives. Mid-morning, you collaborate with regional teams on product launches, ensuring global consistency while tailoring strategies to local markets. You also identify new sales opportunities.After lunch, you review social media performance and lead your team in creating engaging content for key audiences like hunters, birders, and outdoor enthusiasts, ensuring alignment with brand guidelines. In the afternoon, you manage public relations, prepare press releases, coordinate with media, and strengthen influencer relationships. You also handle internal communications, crafting updates that reinforce company values and foster a strong brand culture.Before wrapping up, you hold a team meeting to review progress and provide mentorship, ensuring alignment and motivation. You leave the office knowing your efforts drive brand success and inspire your team and audience.PROFILEBachelor's degree in Marketing, Communications, or a related field; MBA preferredStrong German skills10+ years of experience in brand management, with a proven track record of creating successful brand campaigns and go-to-market toolkits5+ years of proven leadership experience managing teams of 5+ peopleStrong understanding of brand positioning, content development, digital media, and PR strategiesExperience in global marketing initiatives with excellent leadership, communication and project management skillsStrong commercial understanding of marketing's role in driving omnichannel product sell-through. Solid understanding of financial metrics, plus top- and bottom-line leversDemonstrated ability to think big picture, align internally, and execute with excellenceWE OFFERA varied role with great development opportunitiesA collective agreement minimum salary for full-time work of EUR 5,690.55 gross/month x 14, your actual salary will depend on your qualifications and experienceNumerous employee benefits and social servicesClimate ticket & company transportCompany canteen & company kindergartenEmployee events & additional pension provision, etcYour applicationApply online now.Your contact person:Melanie HölzlerHR Business PartnerT +43 5223 511-6404SWAROVSKI OPTIK AG & Co KG.Daniel-Swarovski-Straße 706067 Absam
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