Full-time (4 days, 35h/week)
Your territory
As part of our Marketing country development team, you will:
* Develop and execute comprehensive marketing strategies and campaigns specifically designed for the DACH market to achieve business objectives and drive our business growth there
* Work closely with our channel managers, in particular SEA, social media, design and media buying in planning and executing marketing campaigns to boost sales
* Thoroughly monitor, analyze and manage our campaign and market performance, identify opportunities and problems and translate these into actions and projects
* Develop mid- and long term view and strategy for DACH marketing
* Collaborate with cross-functional teams to create and implement marketing initiatives, including product launches, promotions, and advertising campaigns, ensuring they are tailored to the German-speaking audience
* Stay up to date with industry trends, market dynamics, and consumer behavior in the DACH market to identify opportunities for innovation and growth
* Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
* Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
* A minimum of 3-5 years of experience in planning and executing online ads and offline marketing campaigns
* Analytical mindset and experience in working with budgets & campaign performance optimization
* Good understanding of key marketing channels such as SEA, affiliate, social media and newsletter
* In-depth knowledge of German consumer behavior, cultural nuances, market trends and media landscape
* Native-level fluency in German is mandatory, along with excellent written and verbal communication skills
* Very good English skills
Does this sound like you?
* Can do mentality and ability to think big
* Self-motivated, data-driven and passionate marketer
* Team player with good communication skills and the ability to convince and inspire people around you
* Proactive and independent with excellent project management skills
* Creative mindset with a passion for driving growth and achieving results
* Excited to work in Germany and/or Austria alongside an outstanding team
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