Senior Digital Marketing Specialist (w/m/d), B&R Automation
Take your next career step at B&R - a member of the ABB Group - with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. Join the automation team at B&R.
This position reports to:
Head of Global Marketing
Your role and responsibilities:
1. Based on the company's strategy, define and implement the digital marketing strategy tailored to target markets and audiences.
2. Drive digital marketing projects from the initial idea through to successful completion - working closely with Marketing, Sales, R&D, and IT.
3. Be responsible for the web presence and content management in collaboration with internal stakeholders and external agencies.
4. Manage complex projects, maintaining oversight from risk management to stakeholder engagement.
Qualifications for the role:
* A minimum of 8 years of professional experience in digital marketing and e-commerce, ideally a mix of in-house and agency work, preferably in the B2B sector.
* Experience working with various CMS tools (e.g., AEM, Typo3).
* Strong knowledge of marketing technologies such as Digital Asset Management and Web Analytics.
* Experience with project management systems like Jira or Confluence.
* Deep understanding of working with diverse stakeholder groups.
* Passion for the tech industry and the ability to quickly get up to speed on new topics.
* Excellent communication skills in both German and English.
More about us:
At B&R, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g., flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level, and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program, and many more) round off our offer. In order to comply with legal regulations, we refer to the minimum salary of the collective agreement of the electrical and electronics industry of € 4,215.39 gross/month. There is a clear willingness to overpay, depending on qualifications and experience. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. #J-18808-Ljbffr