Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in Graz, Austria.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn Austria GmbH, the Content Manager will develop and execute the content strategy for their area(s). As a member of the Content team, the Content Manager will set the vision, goals, structure, and roadmap for their content plan, identifying and recruiting authors, building author relationships, collaborating with the Production team to develop educational content, and working with partners throughout the organization to ensure the overall success of the program.
Responsibilities:
Content creation and planning
1. Drive, develop, and execute the overall strategic content plan for the segment based on the educational and aspirational needs of current and future members; evaluate and evolve all aspects of this plan, including continually reviewing feedback and analytics, researching current and evolving educational needs, ongoing competitive analysis, market research, and developing a network of thought leaders, industry experts, and software and hardware product managers; identify and evaluate new content areas as needed.
2. Recruit, assess, and retain the best possible authors to execute the content plan, including acquiring high-profile authors, coaching authors and managing long-term author relationships by maintaining consistent communication (feedback, questions, and content suggestions); negotiate contracts and author compensation in collaboration with the Legal department.
3. Work with authors and Content teams to continually improve the quality of published content and ensure that the workflows and team in place deliver content that meets or exceeds the quality, brand, experience, and educational efficacy standards and member learning goals.
4. Partner with Product and Production teams to innovate educational content that meets the needs of current and future members; pilot projects that have cross-library impact with minimal guidance; share learnings with colleagues and drive for quality improvements throughout the program.
5. Partner with the Production and Content teams on the execution of the strategic content plan, including hitting overall targets for amount of content signed, recorded, and published, as well as securing a steady flow of content to key audiences.
6. Perform other duties as may be assigned.
Communications and collaboration
1. Partner with marketing, sales, and product teams to grow membership and engagement for the segment; includes supporting those teams to further company and content goals, as well as developing and contributing to the development of marketing and sales-oriented educational content as needed.
2. Identify inorganic growth opportunities and partner with corporate development to research, analyze, and execute acquisition, aggregation, or partnership opportunities.
3. Evangelize the library externally through blogs, videos, podcasts, social media, and other communication channels, as well as live events as appropriate.
4. Evangelize the segment internally to ensure that the company is prepared to support member and segment goals and that the segment likewise supports corporate goals.
Qualifications
Basic Qualifications:
1. A minimum of 2 years of experience acquiring content and managing author relationships including experience in the assigned segment.
2. A minimum of 2 years of experience managing multiple projects in various stages of the product development cycle; with organizational skills deadlines.
3. Fluency in both verbal and written French and English.
Preferred Qualifications:
1. A passion for education and a desire to champion member needs and drive for instruction integrity and learner engagement.
2. Prior experience with negotiations, ability to drive for win-win solutions while walking authors through legal contracts and collaborating with a legal team to get author contracts signed.
3. Excellent verbal and written communication skills including the ability to work well with trainers and help them improve while hitting both high quality standards and challenging deadline targets, persuasive verbal and written communicator.
4. Highly motivated and business focused with experience working with complex analytics to develop content plans that drive learner results and engagement while accelerating market share.
5. Knowledge of relevant topic areas (Creative, Business).
6. Willingness to travel and to work on a flexible schedule when needed for international meetings.
7. Bachelor’s degree or equivalent experience.
8. Ability to work in a team environment and contribute through effective collaboration.
9. Comfortable with technology and Microsoft Office tools.
Suggested Skills:
1. Communication
2. Data Analytics
3. Project Management
4. Operational excellence, including organizing and managing with consistency and impact.
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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