As an E-commerce Platforms Specialist you will be a part of a Digital team, a small group of highly skilled and engaged specialists, working to provide the right digital content and experience within the online customer journey. You'll use your expertise in e-commerce trends and customer behavior to craft the perfect digital experience across all channels.
You are up-to-date and interested in e-commerce trends, with a particular focus on B2B communication strategies. You're passionate about understanding customers' needs and translating them into compelling online experiences that drive sales.
You're also a lifelong learner, constantly researching and exploring new technologies that can enhance the customer experience and buying journey.
Key responsibilities
1. Continuous improvement and optimization of the existing online store: This includes user experience (UX) optimization, ensuring the correct tone of voice is used throughout the platform, feature testing, bug identification and reporting.
2. Technical expertise: Deep understanding of product hierarchy and content attributes to set up advanced tools like E-shop search engine and Natural Language Generator.
3. Marketing and sales: Plan and coordinate online marketing activities, such as crafting compelling newsletter campaigns, managing search engine advertising (SEA), and creating high-converting landing pages.
4. Data-driven decisions: Leverage campaign and customer data to develop targeted selling strategies that drive sales through the e-commerce platform.
5. Personalization strategies: Segment customer bases using Customer Data Platforms (CDPs) and personalization tools like Optimizely to curate personalized content that resonates with each audience.
6. Tech-forward mindset: Master a variety of tools and applications to become a digital efficiency expert.
Required personal profile, qualifications and skills
7. At least 3+ years of work experience in the field of e-commerce or e-business.
8. Knowledge in the field of web analysis and reporting of e-commerce activities, as well as providing the first level of support for e-commerce solutions.
9. Experience working with internal and external departments (such as agencies) and subsidiaries.
10. Presentation skills to update the organization about the latest changes.
11. Strong analytical mind able to understand how different systems integrate and work together to drive results.
12. Willingness to travel to an office near Bratislava, Slovakia, two times per month.
13. Fluent German and English skills.
14. Additional marketing certifications or javascript knowledge is a plus.
What you might like about this role
15. Identifying and resolving complex and non-standard tasks on the Lyreco E-shop, becoming a go-to expert.
16. Being comfortable with new technologies and having a passion for learning, constantly seeking out innovative solutions.
17. Challenging the potential of entrusted tools to implement business strategy in e-commerce, making a real impact on the company's bottom line.
Benefits for you:
18. Training and development
19. Anniversary contributions
20. Referral programme - refer a new colleague and get 700€ :-)
21. International collaboration with our teams based around the world
Salary:
22. From 42 000 EUR per year (final salary depends on candidate's experience) + extra annual bonus based on the achievement of KPIs.
Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. Privately owned since 1926, Lyreco is currently present in 25 countries and has 13 partners in another 15 countries, operating in 40 different countries around the world.
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