Head of Brand Management (f/m/d)
PLACE OF WORK: Absam
As the Head of Brand Management, you will lead brand initiatives across platforms and regions, driving awareness and relevance through digital media, PR, content, and internal communications.
POSSIBLE WORKING DAY
Your day begins with analyzing market trends, consumer insights, and competitor activities to refine the brand's strategy. You skillfully enhance brand differentiation and craft compelling narratives. Mid-morning, you collaborate with regional teams on product launches, ensuring global consistency while tailoring strategies to local markets. You also identify new sales opportunities.
After lunch, you review social media performance and lead your team in creating engaging content for key audiences like hunters, birders, and outdoor enthusiasts, ensuring alignment with brand guidelines. In the afternoon, you manage public relations, prepare press releases, coordinate with media, and strengthen influencer relationships. You also handle internal communications, crafting updates that reinforce company values and foster a strong brand culture.
Before wrapping up, you hold a team meeting to review progress and provide mentorship, ensuring alignment and motivation. You leave the office knowing your efforts drive brand success and inspire your team and audience.
PROFILE
* Bachelor's degree in Marketing, Communications, or a related field; MBA preferred
* Strong German skills
* 10+ years of experience in brand management, with a proven track record of creating successful brand campaigns and go-to-market toolkits
* 5+ years of proven leadership experience managing teams of 5+ people
* Strong understanding of brand positioning, content development, digital media, and PR strategies
* Experience in global marketing initiatives with excellent leadership, communication and project management skills
* Strong commercial understanding of marketing's role in driving omnichannel product sell-through. Solid understanding of financial metrics, plus top- and bottom-line levers
* Demonstrated ability to think big picture, align internally, and execute with excellence
WE OFFER
* A varied role with great development opportunities
* A collective agreement minimum salary for full-time work of EUR 5,690.55 gross/month x 14, your actual salary will depend on your qualifications and experience
* Numerous employee benefits and social services
* Climate ticket & company transport
* Company canteen & company kindergarten
* Employee events & additional pension provision, etc
Your application
Apply online now.
Your contact person:
Melanie Hölzler
HR Business Partner
T +43 5223 511-6404
SWAROVSKI OPTIK AG & Co KG.
Daniel-Swarovski-Straße 70
6067 Absam
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