Social & Digital Strategy Manager - Sports
Elsbethen, Linz, Österreich, Vollzeit
Ready to make an impact by driving digital visibility and shaping the future of a global winter and adventure playgrounds?
Then this is for you.
Join our General Sports & Events Media Network team in Salzburg, Austria and produce strategic content programming plans across the entire RedBull Media Network to maximize the growth of and engagement with key target audiences for Sports.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
In a nutshell
In this role, you’ll drive digital visibility by developing audience and content strategies to boost engagement across platforms like TikTok, Instagram, YouTube, and our own RedBull TV and RedBull website. Leading a social media manager, you’ll ensure global consistency, collaborate with content producers, and align programming strategies with marketing goals, while leveraging data and insights to guide content creation and engagement.
Channel Management & Content Activation
You’ll serve as the primary contact for Winter and Adventure owned and managed channels, including RedBull TV. Collaborating with programming and channel management teams, you’ll activate key films, events, content formats, and athlete projects while aligning internal platform strategies for effective content releases.
Digital Strategy & Audience Engagement
You’ll develop and implement a comprehensive digital strategy that engages new and existing audiences across RedBull channels. By collaborating with the audience insights team and leveraging data analysis, you’ll create content strategies that cater to platform needs and resonate with target audiences.
Project Assessment & Collaboration
You’ll assess project outcomes and translate learnings into educational materials to guide long-term planning and strategy refinement. Additionally, you’ll collaborate with producers, development teams, and content partners to identify co-production and distribution opportunities to ensure strategic growth and alignment.
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
* 5+ years' experience in digital strategy or publishing content on major brand (social) media platforms
* Leadership experience, good presenter and motivator, hands-on, not afraid to run accounts when needed
* Digital industry knowledge. You live and breathe the internet.
* Strong ability to critically analyse social media, digital products, video consumption patterns and social media platform algorithms to inform strategy and concrete initiatives.
* A team player and self-starter mentality, curious, structured, and a good mediator who aligns and coordinates conflicts of interest. Passionate about telling strong and authentic stories.
* Fluent in English. Other languages not required but considered an asset.
Travel 20-30%
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.303 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
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