As a Product Marketing Manager, you will report directly to the CEO and work with the leadership, sales, and product teams, contributing to the development and success of Podero’s product marketing and content strategies. This role will allow you to grow while making a tangible impact on the global push for CO₂ neutrality.
Key Responsibilities
* Content Strategy Development
o Build, scale, and refine our content marketing engine (systems and processes) to educate the market about our novel technology product.
o Develop a comprehensive content strategy that positions Podero as a thought leader in the energy technology space.
o Create and manage a content calendar to ensure consistent and timely content delivery.
* Content Creation and Management
o Source information from existing documentation, market research, customer transcripts, and the expertise of founders and team members.
o Structure and transform this information into engaging content such as blog posts, product pages, whitepapers, case studies, and more.
o Manage the end-to-end content production process, including editing, proofreading, and publishing.
* Market Education and Thought Leadership
* Audience Engagement
o Customers (Utilities): Communicate value propositions and product benefits effectively.
o Talent (Potential Employees): Showcase company culture and opportunities to attract top talent.
o Market Stakeholders (Analysts, Investors, Media, Policy Makers): Provide insights and updates to engage and inform.
* Inbound Marketing and Lead Generation - Build funnels to support sales with inbound marketing leads.
* Collaboration and Process Improvement
o Collaborate with sales, product, and engineering to align our marketing with company goals.
o Leverage new technologies like generative AI to streamline and improve processes.
o Stay updated with industry best practices and integrate them into the content strategy.
Desired Experience
* Proven experience in building, scaling, and leading a product marketing or content marketing function for a B2B technology company.
* Building and Scaling a Content Marketing Engine.
* Developing Comprehensive Content Strategies.
* Transforming Complex Technical Information into Engaging Content.
* Leveraging New Technologies (like Generative AI) to Streamline and Improve Processes.
* Engaging Multiple Audiences Across Different Stakeholder Groups.
Qualifications & Preferred Skills
* Demonstrated Success in building and scaling a product marketing or content marketing function.
* Proficiency in content management systems, SEO, and analytics tools.
* Ability to structure thought concisely and logically in written and spoken form.
* Excellent Writing and Storytelling Abilities.
* Familiarity and Drive to leverage new technology (like generative AI) to streamline and improve processes.
* Passion for Climate Tech and making a measurable impact on the environment.
* Self-Motivation with a continuous drive to improve processes and learn from best practices.
* Ability to Work Independently in a remote setting while maintaining strong collaboration with the team.
* Excellent Communication and Interpersonal Skills.
* Familiarity with the Energy Sector or utilities industry is a plus.
Benefits
* Mission-Driven Work: Help reduce global CO₂ emissions by contributing to the transition towards a more sustainable energy grid.
* Young and dynamic environment: Flat hierarchies and a fun workplace.
* Learning / Professional Growth: Join a fast-paced, early-stage startup with significant learning and career advancement opportunities.
* Employee stock options: Benefit from the company's growth alongside a competitive salary.
* Work Flexibility: Remote or hybrid work options.
* 25 Days of Annual Leave.
* Regular Team Events and exciting off-site experiences across Europe.
* Additional Perks: MacBook and any necessary equipment for effective work.
About Us
Podero is a software platform for utilities that reduces the energy cost of flexible consumer devices. We are solving fundamental problems of the electricity grid caused by the rapid consumer adoption of Distributed Energy Resources.
Our Culture
We value pragmatism, sharp focus, quick iterations, and connecting our daily tasks to our mission. We encourage applications from people of all backgrounds and are committed to fostering a diverse and inclusive workplace.
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