The Senior Brand Manager in Austria reports directly to the General Manager and oversees the national launch team. Their role involves collaborating with different departments to coordinate a successful cross-functional launch and strategic planning at the local level. This effort focuses on introducing a pioneering product for atopic dermatitis, aiming to offer competitive patient solutions that support patients and healthcare providers in achieving therapy objectives.Responsibilities:Spearheading the launch of a strategic product focused on atopic dermatitis.Establishing a robust launch platform for the brand within the launch team, collaborating with stakeholders to ensure a successful interdisciplinary local launch.Comprehensive market understanding of atopic dermatitis and incorporation of patient and healthcare insights into product strategy.Crafting integrated campaigns and adaptable marketing plans to navigate shifts within the pharmaceutical industry.Developing and managing omnichannel initiatives, digital content, and innovative projects aligning with company marketing strategies for comprehensive success.Ensuring sophisticated, targeted scientific communication through optimal use of communication channels to deliver value to stakeholders and patients.Contributing to strategic and tactical planning for the brand, including market assessments, customer insights, segmentation, and global strategy alignment.Supporting financial planning and oversight, including sales forecasting and budget management.Leading strategic planning initiatives in atopic dermatitis, collaborating with Medical and Market Access teams to enhance the clients medical dermatology portfolio.Participation in national and international conferences.Regular engagement with opinion leaders and department decision-makers.Education:University degree in medicine, pharmacy, biology, chemistry, economics, or marketing.Skills:Strong analytical and strategic abilities, creativity, and teamwork orientation.Effective communication with cross-functional colleagues and external stakeholders.Demonstrated adaptability in complex environments.Entrepreneurial mindset, strategic thinking, and innovation.Decision-making skills fostering positive, results-oriented teamwork.Experience:Biologics' Product Manager experience with a proven track record.Knowledge of the Austrian market and its dynamics.Daily application of entrepreneurial thinking.Experience in developing, implementing, and monitoring marketing strategies, including successful product launches.Budget development and management proficiency.Marketing expertise in dermatology preferred.Excellent English proficiency.
#J-18808-Ljbffr