Your territory
As part of our Marketing country development team, you will:
Develop and execute comprehensive marketing strategies and campaigns specifically designed for the DACH market to achieve business objectives and drive our business growth there
Work closely with our channel managers, in particular SEA, social media, design and media buying in planning and executing marketing campaigns to boost sales
Thoroughly monitor, analyze and manage our campaign and market performance, identify opportunities and problems and translate these into actions and projects
Develop mid- and long term view and strategy for DACH marketing
Collaborate with cross-functional teams to create and implement marketing initiatives, including product launches, promotions, and advertising campaigns, ensuring they are tailored to the German-speaking audience
Stay up to date with industry trends, market dynamics, and consumer behavior in the DACH market to identify opportunities for innovation and growth
Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
A minimum of 3-5 years of experience in planning and executing online ads and offline marketing campaigns
Analytical mindset and experience in working with budgets & campaign performance optimization
Good understanding of key marketing channels such as SEA, affiliate, social media and newsletter
In-depth knowledge of German consumer behavior, cultural nuances, market trends and media landscape
Native-level fluency in German is mandatory, along with excellent written and verbal communication skills
Very good English skills
Does this sound like you?
Can do mentality and ability to think big
Self-motivated, data-driven and passionate marketer
Team player with good communication skills and the ability to convince and inspire people around you
Proactive and independent with excellent project management skills
Creative mindset with a passion for driving growth and achieving results
Excited to work in Germany and/or Austria alongside an outstanding team
Salary range
Just so you know what to expect: For this position, we offer a competitive overpayment based on qualification and experience. Annual gross salary starts at € 48,000 full-time. At Tractive, that means a 4-day work week with a 3-day weekend. If you bring relevant experience in many of the fields of responsibility, the salary will be considerably higher.
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