$90,000 – $100,000 per year + incentive plan
The Franchising Manager is responsible for overseeing and managing the franchise development process, ensuring the successful growth and operational efficiency of the franchise network. This role involves identifying and recruiting potential franchisees, supporting franchisee training and onboarding, and providing ongoing operational and marketing support to franchise locations. The Franchising Manager works to maintain brand consistency, uphold franchise standards, and achieve business growth targets.
Franchise Development & Recruitment:
* Identify and target potential franchisees through various channels, including networking, advertising, and franchise expos.
* Evaluate and pre-qualify prospective franchisees based on financial criteria, business acumen, and alignment with the brand.
* Guide potential franchisees through the application and due diligence process, from initial inquiry to signed agreements.
* Assist in the creation and execution of franchise marketing strategies to increase lead generation and grow the franchise network.
Franchisee Onboarding & Training:
* Lead the onboarding process for new franchisees, ensuring they receive comprehensive training on operational procedures, brand standards, marketing strategies, and customer service.
* Develop and deliver training programs that equip franchisees with the tools and knowledge to operate successfully.
* Ensure that ongoing education and support are provided to existing franchisees.
Franchise Operations Support:
* Provide ongoing operational support to franchisees, ensuring they comply with brand standards, policies, and procedures.
* Conduct regular site visits and franchise performance reviews to assess operational efficiency, sales performance, and adherence to quality standards.
* Troubleshoot operational issues and provide problem-solving support to franchisees.
Marketing & Brand Compliance:
* Collaborate with the marketing team to create and implement local and national marketing campaigns for franchise locations.
* Ensure franchisees are effectively using marketing materials and adhering to the brand’s visual and messaging guidelines.
* Monitor and track the performance of franchise marketing efforts to drive customer acquisition and retention.
Franchisee Relations & Performance Management:
* Serve as the primary point of contact for franchisee concerns, providing advice, conflict resolution, and support as needed.
* Maintain strong, positive relationships with franchisees, fostering a sense of community within the franchise network.
* Conduct regular performance evaluations of franchisees, providing feedback and helping identify opportunities for improvement and growth.
Reporting & Analysis:
* Track key performance indicators (KPIs) for franchise locations, including sales growth, customer satisfaction, and compliance with operational standards.
* Prepare regular reports for senior management on the performance of the franchise system and provide recommendations for growth.
* Analyse market trends and competitive activities to identify potential areas for franchise expansion and improvement.
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